IT investments and product development effectiveness: Iranian SBs

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IT investments and product development effectiveness: Iranian SBs

Purpose: The purpose of this paper is to examine if, and how, investments in IT at different levels can create new product development (NPD) capabilities in terms of IT leveraging competence in NPD and NPD effectiveness. The paper also investigates how Iranian small businesses (SBs) can achieve desi...

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Bibliographic Details
Main Authors:	Tang, Sai Hong, Ghobakhloo, Morteza
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28862/ http://psasir.upm.edu.my/id/eprint/28862/1/IT%20investments%20and%20product%20development%20effectiveness.pdf

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