The value perspective to adopt mobile banking

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The value perspective to adopt mobile banking

Customer’s value perception is a subjective concept in banking services. Value perception varies among bank customers. Despite the availability of technologically advanced mobile devices, mobile banking services, which use these devices, have not been widely accepted by the customers. Thus, the obje...

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Bibliographic Details
Main Authors:	Bojei, Jamil, Alsheikh, Laila
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28391/ http://psasir.upm.edu.my/id/eprint/28391/1/03%20Page%2057-64.pdf

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