Comparison of marketing mix dimensions between local and international hotel customers in Malaysia

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Comparison of marketing mix dimensions between local and international hotel customers in Malaysia

The main purpose of this paper is to compare the perception of local and international customer of marketing mix components in the hotel industry in Malaysia. The exploratory study involved 282 respondents, employed self-completed questionnaire survey to collect data from local and international hot...

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Bibliographic Details
Main Authors:	Sanib, Noor Izza Rozian, Abdul Aziz, Yuhanis, Samdin, Zaiton, Ab Rahim, Khalid
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28372/ http://psasir.upm.edu.my/id/eprint/28372/1/28372.pdf

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