Factors affecting wives' role structure in urban family purchase decision making

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Factors affecting wives' role structure in urban family purchase decision making

Family decision making is a process where families make decisions regarding purchases of goods and services to be consumed by members of the family. Past research indicates that decision making process varies with products and services purchased. Factors found to effect the decision making process...

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Bibliographic Details
Main Authors:	Md. Sidin, Samsinar, Zawawi, Dahlia, Teo, Boon How
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28368/ http://psasir.upm.edu.my/id/eprint/28368/1/28368.pdf

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