Strategic posturing of Malaysian mobile phone service providers

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Strategic posturing of Malaysian mobile phone service providers

The Malaysian mobile phone service started with only one service provider in the 1980s, which then increased to seven by mid 1990s due to government liberalization policies. Nonetheless, this number decreased to three in 2004, and this marked the beginning of an intense competition within the indust...

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Bibliographic Details
Main Authors:	Said, Mohd Fuaad, Adham, Khairul Akmaliah, Quoquab, Farzana
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28360/ http://psasir.upm.edu.my/id/eprint/28360/1/01%20Page%201-34.pdf

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