Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey
As Malaysian economies grow, Malaysian per capita income is likely to increase. From economics point of view, it is expected that better-off consumers will move to better quality of food attributes such as freshness, food safety, quality and healthfulness in their food intake. This study aimed to in...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28342/ http://psasir.upm.edu.my/id/eprint/28342/1/28342.pdf |
| _version_ | 1848846091282284544 |
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| author | Abdul Hadi, Ahmad Hanis Izani Shamsudin, Mad Nasir Selamat, Jinap Radam, Alias Abdul Karim, Muhammad Shahrim |
| author_facet | Abdul Hadi, Ahmad Hanis Izani Shamsudin, Mad Nasir Selamat, Jinap Radam, Alias Abdul Karim, Muhammad Shahrim |
| author_sort | Abdul Hadi, Ahmad Hanis Izani |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | As Malaysian economies grow, Malaysian per capita income is likely to increase. From economics point of view, it is expected that better-off consumers will move to better quality of food attributes such as freshness, food safety, quality and healthfulness in their food intake. This study aimed to investigate the demand for eggs attributes by Malaysian consumers. The study considers the conjoint analysis technique as a method for acquiring insights into preferences for eggs product. The technique was applied to establish the trade-offs that Malaysian consumers make between size, colour, size of packaging, functional attribute and price in the purchasing of eggs for 202 respondents. Least squares regression was utilized to estimate the relative importance of attributes for eggs. The results revealed that the ideal characteristic of egg was one with large size (grade A), omega eggs, brown, and ten per packs. We also found that consumers were also willing to pay more for their preferred attributes. The results found in the study provide valuable inputs to producers or marketers to improve their marketing efforts as well as market positioning, in line with the demanded eggs attributes. |
| first_indexed | 2025-11-15T08:57:12Z |
| format | Article |
| id | upm-28342 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:57:12Z |
| publishDate | 2013 |
| publisher | Faculty of Food Science and Technology, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-283422015-09-29T02:01:50Z http://psasir.upm.edu.my/id/eprint/28342/ Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey Abdul Hadi, Ahmad Hanis Izani Shamsudin, Mad Nasir Selamat, Jinap Radam, Alias Abdul Karim, Muhammad Shahrim As Malaysian economies grow, Malaysian per capita income is likely to increase. From economics point of view, it is expected that better-off consumers will move to better quality of food attributes such as freshness, food safety, quality and healthfulness in their food intake. This study aimed to investigate the demand for eggs attributes by Malaysian consumers. The study considers the conjoint analysis technique as a method for acquiring insights into preferences for eggs product. The technique was applied to establish the trade-offs that Malaysian consumers make between size, colour, size of packaging, functional attribute and price in the purchasing of eggs for 202 respondents. Least squares regression was utilized to estimate the relative importance of attributes for eggs. The results revealed that the ideal characteristic of egg was one with large size (grade A), omega eggs, brown, and ten per packs. We also found that consumers were also willing to pay more for their preferred attributes. The results found in the study provide valuable inputs to producers or marketers to improve their marketing efforts as well as market positioning, in line with the demanded eggs attributes. Faculty of Food Science and Technology, Universiti Putra Malaysia 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28342/1/28342.pdf Abdul Hadi, Ahmad Hanis Izani and Shamsudin, Mad Nasir and Selamat, Jinap and Radam, Alias and Abdul Karim, Muhammad Shahrim (2013) Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey. International Food Research Journal, 20 (5). pp. 2865-2872. ISSN 1985-4668; ESSN: 2231-7546 http://www.ifrj.upm.edu.my/20%20%2805%29%202013/43%20IFRJ%2020%20%2805%29%202013%20Ahmad%20069.pdf |
| spellingShingle | Abdul Hadi, Ahmad Hanis Izani Shamsudin, Mad Nasir Selamat, Jinap Radam, Alias Abdul Karim, Muhammad Shahrim Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey |
| title | Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey |
| title_full | Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey |
| title_fullStr | Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey |
| title_full_unstemmed | Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey |
| title_short | Consumer's preferences for eggs attributes in Malaysia: evidence from conjoint survey |
| title_sort | consumer's preferences for eggs attributes in malaysia: evidence from conjoint survey |
| url | http://psasir.upm.edu.my/id/eprint/28342/ http://psasir.upm.edu.my/id/eprint/28342/ http://psasir.upm.edu.my/id/eprint/28342/1/28342.pdf |