Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking?

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Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking?

This paper aims to look at the levels of exposure, awareness, receptivity, and assessment of the Tak Nak (Say No) anti-smoking television advertisement in Malaysia. At the same time, the study also explores possible relationships between the said factors with the intent to smoke. The study utilized...

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Bibliographic Details
Main Authors:	Zawawi, Dahlia, Chew, Jong Dick
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28337/ http://psasir.upm.edu.my/id/eprint/28337/1/28337.pdf

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