Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking?
This paper aims to look at the levels of exposure, awareness, receptivity, and assessment of the Tak Nak (Say No) anti-smoking television advertisement in Malaysia. At the same time, the study also explores possible relationships between the said factors with the intent to smoke. The study utilized...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28337/ http://psasir.upm.edu.my/id/eprint/28337/1/28337.pdf |
| _version_ | 1848846089855172608 |
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| author | Zawawi, Dahlia Chew, Jong Dick |
| author_facet | Zawawi, Dahlia Chew, Jong Dick |
| author_sort | Zawawi, Dahlia |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper aims to look at the levels of exposure, awareness, receptivity, and assessment of the Tak Nak (Say No) anti-smoking television advertisement in Malaysia. At the same time, the study also explores possible relationships between the said factors with the intent to smoke. The study utilized self-administrated questionnaires to survey the perceptions people hold regarding the above stated matters. Despite the evidence showing the ineffectiveness of the Tak Nak anti-smoking television advertisement, the respondents still believe that all the elements (namely, exposure, awareness, receptivity, and assessment) are able to influence the intent to smoke. All the factors [exposure (χ2 = 14.151, ρ = 0.007), awareness (χ2 = 10.471, ρ = 0.033), receptivity (χ2 = 33.149, ρ = 0.000), and assessment (χ2 = 10.359, ρ = 0.035)] show significant relationships with the intent to smoke. |
| first_indexed | 2025-11-15T08:57:10Z |
| format | Article |
| id | upm-28337 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:57:10Z |
| publishDate | 2013 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-283372015-09-18T13:26:28Z http://psasir.upm.edu.my/id/eprint/28337/ Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking? Zawawi, Dahlia Chew, Jong Dick This paper aims to look at the levels of exposure, awareness, receptivity, and assessment of the Tak Nak (Say No) anti-smoking television advertisement in Malaysia. At the same time, the study also explores possible relationships between the said factors with the intent to smoke. The study utilized self-administrated questionnaires to survey the perceptions people hold regarding the above stated matters. Despite the evidence showing the ineffectiveness of the Tak Nak anti-smoking television advertisement, the respondents still believe that all the elements (namely, exposure, awareness, receptivity, and assessment) are able to influence the intent to smoke. All the factors [exposure (χ2 = 14.151, ρ = 0.007), awareness (χ2 = 10.471, ρ = 0.033), receptivity (χ2 = 33.149, ρ = 0.000), and assessment (χ2 = 10.359, ρ = 0.035)] show significant relationships with the intent to smoke. Universiti Putra Malaysia Press 2013-06 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28337/1/28337.pdf Zawawi, Dahlia and Chew, Jong Dick (2013) Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking? Pertanika Journal of Social Sciences & Humanities, 21 (spec. June). pp. 171-188. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20%28S%29%20Jun.%202013/10%20Page%20171-188.pdf |
| spellingShingle | Zawawi, Dahlia Chew, Jong Dick Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking? |
| title | Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking? |
| title_full | Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking? |
| title_fullStr | Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking? |
| title_full_unstemmed | Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking? |
| title_short | Tak Nak (Say No) anti-smoking television advertisement: is it influential enough to stop smoking? |
| title_sort | tak nak (say no) anti-smoking television advertisement: is it influential enough to stop smoking? |
| url | http://psasir.upm.edu.my/id/eprint/28337/ http://psasir.upm.edu.my/id/eprint/28337/ http://psasir.upm.edu.my/id/eprint/28337/1/28337.pdf |