Building a unique online corporate identity

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Building a unique online corporate identity

Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are effectively used to develop a unique corporate ide...

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Bibliographic Details
Main Authors:	Abdullah, Zulhamri, Md Nordin, Shahrina, Abdul Aziz, Yuhanis
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28295/ http://psasir.upm.edu.my/id/eprint/28295/1/Building%20a%20unique%20online%20corporate%20identity.pdf

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