Elements promoting learning from a strategic partner: a Malaysia case

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Elements promoting learning from a strategic partner: a Malaysia case

Strategic alliances (SAs) are becoming a popular and prominent strategy to help many firms sustain its competitive advantage in the rapid and unexpected global economy. This inter-organisational structure is becoming essential feature in today’s intensely competitive market as a means for facilitati...

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Bibliographic Details
Main Author:	Mansor, Zuraina
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28283/ http://psasir.upm.edu.my/id/eprint/28283/1/28283.pdf

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