The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: a structural equation modeling approach

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The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: a structural equation modeling approach

Although the important role of halal awareness, halal certification, and marketing-related components in determining purchase intention has been recognized in the marketing literature, empirical examination of this issue is limited. In order to fill this knowledge gap, this study aimed to determine...

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Bibliographic Details
Main Authors:	Abdul Aziz, Yuhanis, Chok, Nyen Vui
Format:	Article
Language:	English
Published:	Routledge 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28268/ http://psasir.upm.edu.my/id/eprint/28268/1/The%20role%20of%20halal%20awareness.pdf

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