Halal food certification: case of Malaysian SME entrepreneurs
This paper reports on 108 Malaysian SME entrepreneurs’ perceptions towards Halal Food Certification (HFC) in Malaysia along four dimensions of market share and market competitiveness, government support and monitoring, information dissemination and rigor of certification process using a structured q...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
David Publishing Company
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/28258/ http://psasir.upm.edu.my/id/eprint/28258/1/Halal%20food%20certification.pdf |
| _version_ | 1848846067460734976 |
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| author | Abdul, Mohani Ismail, Hashanah Mustapha, Mazlina |
| author_facet | Abdul, Mohani Ismail, Hashanah Mustapha, Mazlina |
| author_sort | Abdul, Mohani |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper reports on 108 Malaysian SME entrepreneurs’ perceptions towards Halal Food Certification (HFC) in Malaysia along four dimensions of market share and market competitiveness, government support and monitoring, information dissemination and rigor of certification process using a structured questionnaires distributed during MIHAS 2011. Based on their responses, the study finds that HFC is important to promote customers’ confidence, trust, and satisfaction but they were of the opinion that the contents of information were insufficient. Respondents ranked certification process as tedious and stringent hence needs to be improved. They were dissatisfied with the information dissemination on halal hub. Hence the government needs to improve its support and monitoring system. The study also indicates that respondents who have attended entrepreneurship courses, have ventured into international markets, have obtained Halal Certification for their food products and attained at least a bachelor degree level of education have significant different responses towards the HFCs. |
| first_indexed | 2025-11-15T08:56:49Z |
| format | Article |
| id | upm-28258 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:56:49Z |
| publishDate | 2013 |
| publisher | David Publishing Company |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-282582015-09-07T08:14:21Z http://psasir.upm.edu.my/id/eprint/28258/ Halal food certification: case of Malaysian SME entrepreneurs Abdul, Mohani Ismail, Hashanah Mustapha, Mazlina This paper reports on 108 Malaysian SME entrepreneurs’ perceptions towards Halal Food Certification (HFC) in Malaysia along four dimensions of market share and market competitiveness, government support and monitoring, information dissemination and rigor of certification process using a structured questionnaires distributed during MIHAS 2011. Based on their responses, the study finds that HFC is important to promote customers’ confidence, trust, and satisfaction but they were of the opinion that the contents of information were insufficient. Respondents ranked certification process as tedious and stringent hence needs to be improved. They were dissatisfied with the information dissemination on halal hub. Hence the government needs to improve its support and monitoring system. The study also indicates that respondents who have attended entrepreneurship courses, have ventured into international markets, have obtained Halal Certification for their food products and attained at least a bachelor degree level of education have significant different responses towards the HFCs. David Publishing Company 2013-02 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28258/1/Halal%20food%20certification.pdf Abdul, Mohani and Ismail, Hashanah and Mustapha, Mazlina (2013) Halal food certification: case of Malaysian SME entrepreneurs. China-USA Business Review, 12 (2). pp. 163-173. ISSN 1537-1514 http://www.davidpublishing.com/show.html?12100 |
| spellingShingle | Abdul, Mohani Ismail, Hashanah Mustapha, Mazlina Halal food certification: case of Malaysian SME entrepreneurs |
| title | Halal food certification: case of Malaysian SME entrepreneurs |
| title_full | Halal food certification: case of Malaysian SME entrepreneurs |
| title_fullStr | Halal food certification: case of Malaysian SME entrepreneurs |
| title_full_unstemmed | Halal food certification: case of Malaysian SME entrepreneurs |
| title_short | Halal food certification: case of Malaysian SME entrepreneurs |
| title_sort | halal food certification: case of malaysian sme entrepreneurs |
| url | http://psasir.upm.edu.my/id/eprint/28258/ http://psasir.upm.edu.my/id/eprint/28258/ http://psasir.upm.edu.my/id/eprint/28258/1/Halal%20food%20certification.pdf |