The antecedents of brand equity development on Malaysian interment service providers

The antecedents of brand equity development on Malaysian interment service providers

This study attempts to identify the critical antecedents in the formation of solid brand equity in Malaysian Internet service provides which called, TMnet, Jaring, P1 Wimax and Maxis. However the paper proposes tests and investigates theoretical framework of the antecedents of brand equity by employ...

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Bibliographic Details
Main Authors: Nikhashemi, Seyed Rajab, Paim, Laily, Md Sidin, Samsinar, Osman, Syuhaily
Format: Article
Language:English
Published: IDOSI Publications 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28194/
http://psasir.upm.edu.my/id/eprint/28194/1/The%20antecedents%20of%20brand%20equity%20development%20on%20Malaysian%20interment%20service%20providers.pdf

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