Customer buying behavior intentions of internet service providers - the role of service quality and its aspects, satisfaction and value

Customer buying behavior intentions of internet service providers - the role of service quality and its aspects, satisfaction and value

This study seeks to improve our understanding of Malaysian customer buying behaviour intention in mobile telecommunication industry by testing a conceptual model which has considered aspects of service quality, customer Satisfaction and customer perceived value towards buying behaviour simultaneousl...

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Bibliographic Details
Main Authors: Nikhashemi, Seyed Rajab, Paim, Laily, Osman, Syuhaily, Md Sidin, Samsinar
Format: Article
Language:English
Published: TextRoad Publication 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28193/
http://psasir.upm.edu.my/id/eprint/28193/1/Customer%20buying%20behavior%20intentions%20of%20internet%20service%20providers.pdf

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