The effectiveness of e-advertisement towards customer purchase intention: Malaysian perspective

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The effectiveness of e-advertisement towards customer purchase intention: Malaysian perspective

The primary objective of this study was to examine the effectiveness of E-advertisement on customer purchase intention. Beside, this study examined the effect of mediating and moderating demography factors on customer purchase intention in Malaysia. Data from 570 respondents with previous experienc...

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Bibliographic Details
Main Authors:	Nikhashemi, Seyed Rajab, Paim, Laily, Fard, Saeideh Sharifi
Format:	Article
Language:	English
Published:	International Organization of Scientific Research 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28190/ http://psasir.upm.edu.my/id/eprint/28190/1/The%20effectiveness%20of%20e.pdf

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