Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective

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Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective

The purpose of this study is to investigate the effect of internet technology on customer loyalty. Besides, further discussion of the relationships among internet technology, customer satisfaction, customer retention and loyalty are presented. This study has also given more insight into the applicat...

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Bibliographic Details
Main Authors:	Nikhashemi, Seyed Rajab, Paim, Laily, Haque, Ahasanul, Khatibi, Ali, Tarofder, Arun Kumar
Format:	Article
Language:	English
Published:	IDOSI Publications 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28189/ http://psasir.upm.edu.my/id/eprint/28189/1/Internet%20technology.pdf

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