Predicting consumer attitude to use on-line shopping: context of Malaysia

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Predicting consumer attitude to use on-line shopping: context of Malaysia

Nowadays, the Internet has become an essential part of our lives. It has entered all sectors of our daily activities: business, communication, Shopping, and personal life. This study, based on the diffusion of innovations (DOI) theory investigates factors that influence adoption and usage of e-shopp...

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Bibliographic Details
Main Authors:	Jadehkenari, Marzieh Zendehdel, Paim, Laily
Format:	Article
Language:	English
Published:	Marsland Press 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/28188/ http://psasir.upm.edu.my/id/eprint/28188/1/Predicting%20consumer%20attitude%20to%20use%20on.pdf

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