Critical factors in determining customer satisfaction toward internet shopping in Malaysia

Critical factors in determining customer satisfaction toward internet shopping in Malaysia

Customer satisfaction is one of the greatest influential forces in the internet shopping in today’s marketplace and emerging as the strategic imperative for the 1990s. In this study, we proposed four critical factors which have great effect on customer satisfaction in regards to the internet shoppi...

Full description

Bibliographic Details
Main Authors: Nikhashemi, Seyed Rajab, Paim, Laily, Yasmin, Farzana, Yousefi, Abdolaziz
Format: Article
Language:English
Published: International Journal of Business and Management Invention 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28186/
http://psasir.upm.edu.my/id/eprint/28186/1/Critical%20factors%20in%20determining%20customer%20satisfaction%20toward%20internet%20shopping%20in%20Malaysia.pdf

Similar Items

Similar Items