Personal characteristics and hedonic shopping orientation on apparel adult shoppers' repatronage behavioral intention

Personal characteristics and hedonic shopping orientation on apparel adult shoppers' repatronage behavioral intention

A new direction of consumer centric marketing is now advocated to be included in the marketing module, yet there is a lack of shopping repatronage research based on a solid theoretical background pertinent to the issue. Based on the Reasoned Action Approach by Fishbein and Ajzen (2010), this study e...

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Bibliographic Details
Main Authors: Wong, Yue Teng, Osman, Syuhaily
Format: Article
Language:English
Published: International Foundation for Research & Development 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28158/
http://psasir.upm.edu.my/id/eprint/28158/1/Personal%20characteristics%20and%20hedonic%20shopping%20orientation%20on%20apparel%20adult%20shoppers%27%20repatronage%20behavioral%20intention.pdf

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