QR Code

Determinant attributes of city brand personality that influence strategic communication

This paper examines the determinant attributes of city brand personality that influence strategic communication of Bandar Melaka world heritage city UNESCO. The results will provide insight on the development of a city brand personality scale, that can be applied in the Malaysian context. Based on A...

Full description

Bibliographic Details
Main Authors:	Ahmad, Muhamad Fazil, Abdullah, Zulhamri, Tamam, Ezhar, Bolong, Jusang
Format:	Article
Published:	Canadian Academy of Oriental and Occidental Culture 2013
Online Access:	http://psasir.upm.edu.my/id/eprint/27893/

Similar Items

Key dimensions of city brand personality of Melaka Historic City, Malaysia
by: Ahmad, Muhamad Fazil
Published: (2015)

City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad
by: Ahmad, Muhamad Fazil
Published: (2018)

Measuring inter-ethnic accomodation: are communicator style constructs adequate?
by: Ibrahim, Faisal, et al.
Published: (2009)

Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.
by: Ibrahim, Faisal, et al.
Published: (2011)

National pride in news media among youth
by: Tamam, Ezhar, et al.
Published: (2011)

Pattern of the news media consumption and news discussion among youth : a test of agenda setting theory
by: Wok, Saodah, et al.
Published: (2011)

Management in-class activities to enhance personal brand attributes of undergraduates
by: Paul, Anita *
Published: (2015)

Budaya Melayu: transformasi gaya komunikasi daripada budaya konteks rendah kepada budaya konteks tinggi
by: Ali Haidzir, Norliana, et al.
Published: (2014)

Intercultural communication at workplaces: difficulties as voiced by local and expatriate managers
by: Ezhar Tamam,
Published: (2000)

Intercultural communication at workplaces: difficulties as voiced by local and expatriate managers
by: Tamam, Ezhar
Published: (2000)

Influences of initial position on negotiation approach in solving environmental cases in Malaysia
by: Abdul Rahim, Norhayati Rafida, et al.
Published: (2017)

Are university students getting enough interethnic communication and diversity engagement experience?: concerns & considerations
by: Tamam, Ezhar
Published: (2016)

Facebook usage and its association with psychological well-being among Malaysian adolescents
by: Naeemi, Somayyeh, et al.
Published: (2014)

Facebook usage and its association with psychological well-being among Malaysian adolescents
by: Naeemi, Somayyeh, et al.
Published: (2014)

A rapid review of the literature on HIV-related stigmatization and discrimination studies in Malaysia
by: Mehrabi, Davood, et al.
Published: (2015)

A rapid review of the literature on HIV-related stigmatization and discrimination studies in Malaysia
by: Mehrabi, Davood, et al.
Published: (2016)

Social predictors of HIV-testing among Malaysian individuals at higher risk of HIV infection
by: Mehrabi, Davood, et al.
Published: (2021)

The relationship between engagement in co-curricular diversity and civic responsibility: exploring gender differences
by: Subramaniam, Tilagavati, et al.
Published: (2021)

The relationship between news media consumption and civic responsibility among university students
by: Subramaniam, Tilagavati, et al.
Published: (2021)

Facebook usage and its association with psychological well-being among Malaysian adolescents
by: Naeemi, Somayyeh, et al.
Published: (2014)

The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
by: Siregar, Widyana Verawaty
Published: (2017)

The influence of spiritual brand attributes towards the corporate brand image of Islamic banking institutions in Malaysia
by: Siti Ngayesah Ab Hamid,, et al.
Published: (2021)

Rangsangan visual provokatif dalam facebook: kesannya terhadap perubahan emosi bagi individu ekstrovert
by: Siti Ramizah Khairunnisa Mohd Radzi,, et al.
Published: (2016)

Pola pameran emosi individu introvert dan ekstrovert dalam Facebook: pendekatan eksperimen awal
by: Siti Ramizah Khairunnisa Mohd Radzi,, et al.
Published: (2018)

Pola pameran emosi individu Introvert dan Ekstrovert dalam Facebook: pendekatan eksperimen awal
by: Mohd Radzi, Siti Ramizah Khairunnisa, et al.
Published: (2018)

Characteristic of Information and Communication Technology (ICT) innovation and its application: a descriptive study in Lhokseumawe City
by: Muhammad Fazil,
Published: (2018)

City branding : exploring city brand of Kuala Lumpur / Vaani Manickam
by: Manickam, Vaani
Published: (2002)

The influence of interethnic contact on interethnic attitudes of Malay and Chinese Malaysian university students in Malaysia
by: Tamam, Ezhar
Published: (2009)

Influence of Interethnic Contact on Interethnic Attitudes of Malay and Chinese- Malaysian University Students in Malaysia
by: Tamam, Ezhar
Published: (2009)

City branding in Indonesia: the urgency of public communication, involvement, and inter-sectoral collaboration
by: Lestari, Forina, et al.
Published: (2020)

Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
by: Boroujeni, Sina Borjian
Published: (2011)

The role of email in improving task performance among the executives in Malaysia.
by: Baninajarian, Narges, et al.
Published: (2011)

Strategi meningkatkan hubungan interpersonal dalam talian dalam kalangan remaja Malaysia
by: Bolong, Jusang, et al.
Published: (2010)

Exploring university branding: employers’ expectation on university graduates on competency
by: Zulhamri Abdullah,
Published: (2018)

Exploring university branding: employers’ expectation on university graduates on competency
by: Abdullah, Zulhamri
Published: (2018)

Branding the business marketing offer: exploring brand attributes in business markets
by: Beverland, M., et al.
Published: (2007)

Creative Cities as Cultural Brands
by: Hartley, John
Published: (2015)

Impact of ethnocentrism on interethnic interactions among local students in Malaysian universities
by: Ketab, Somayeh Mortazavi Ganji, et al.
Published: (2015)

Engagement in informal and formal cross-national diversity among local undergraduate students in Klang Valley, Malaysia
by: Yunus, Norzita, et al.
Published: (2016)