Problems in using agricultural information from television among farmers in Malaysia
Agriculture today must meet the demands of modernization, which include creating productive and innovative products. The success of this sector is aided by the evolution of technologies such as Information Communication Technology (ICT). Though television is categorized as traditional media, it is s...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/27881/ http://psasir.upm.edu.my/id/eprint/27881/1/Problems%20in%20Using%20Agricultural%20Information%20from%20Television%20among.pdf |
| _version_ | 1848845962147004416 |
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| author | Ramli, Nor Sabila Hassan, Md. Salleh Abu Samah, Bahaman Shahkat Ali, Muhamad Sham Mohamed Shaffril, Hayrol Azril Azaharian, Zoheir Sabagpour |
| author_facet | Ramli, Nor Sabila Hassan, Md. Salleh Abu Samah, Bahaman Shahkat Ali, Muhamad Sham Mohamed Shaffril, Hayrol Azril Azaharian, Zoheir Sabagpour |
| author_sort | Ramli, Nor Sabila |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Agriculture today must meet the demands of modernization, which include creating productive and innovative products. The success of this sector is aided by the evolution of technologies such as Information Communication Technology (ICT). Though television is categorized as traditional media, it is still considered an essential component of ICT and has been proven to play a crucial role in agricultural development, particularly on its extension process. This paper focuses on the problems faced by the agriculture community in receiving relevant information through television. This is a quantitative study which uses a questionnaire to obtain the data needed. A total of 400 respondents among farmers from four selected states in Peninsular Malaysia were surveyed. The data reveals that the main problems faced are few opportunities to watch television, short air times, and the fact that agriculture programs are not the farmers’ main preference in terms of what to watch. Based on the results, a related discussion is conducted and recommendations highlighted; these can assist concerned parties in strengthening their extension strategies. |
| first_indexed | 2025-11-15T08:55:09Z |
| format | Article |
| id | upm-27881 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:55:09Z |
| publishDate | 2013 |
| publisher | Canadian Center of Science and Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-278812017-10-23T02:39:38Z http://psasir.upm.edu.my/id/eprint/27881/ Problems in using agricultural information from television among farmers in Malaysia Ramli, Nor Sabila Hassan, Md. Salleh Abu Samah, Bahaman Shahkat Ali, Muhamad Sham Mohamed Shaffril, Hayrol Azril Azaharian, Zoheir Sabagpour Agriculture today must meet the demands of modernization, which include creating productive and innovative products. The success of this sector is aided by the evolution of technologies such as Information Communication Technology (ICT). Though television is categorized as traditional media, it is still considered an essential component of ICT and has been proven to play a crucial role in agricultural development, particularly on its extension process. This paper focuses on the problems faced by the agriculture community in receiving relevant information through television. This is a quantitative study which uses a questionnaire to obtain the data needed. A total of 400 respondents among farmers from four selected states in Peninsular Malaysia were surveyed. The data reveals that the main problems faced are few opportunities to watch television, short air times, and the fact that agriculture programs are not the farmers’ main preference in terms of what to watch. Based on the results, a related discussion is conducted and recommendations highlighted; these can assist concerned parties in strengthening their extension strategies. Canadian Center of Science and Education 2013 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/27881/1/Problems%20in%20Using%20Agricultural%20Information%20from%20Television%20among.pdf Ramli, Nor Sabila and Hassan, Md. Salleh and Abu Samah, Bahaman and Shahkat Ali, Muhamad Sham and Mohamed Shaffril, Hayrol Azril and Azaharian, Zoheir Sabagpour (2013) Problems in using agricultural information from television among farmers in Malaysia. Asian Social Science, 9 (9). pp. 70-73. ISSN 1911-2017; ESSN: 1911-2025 http://www.ccsenet.org/journal/index.php/ass/article/view/28591 10.5539/ass.v9n9p70 |
| spellingShingle | Ramli, Nor Sabila Hassan, Md. Salleh Abu Samah, Bahaman Shahkat Ali, Muhamad Sham Mohamed Shaffril, Hayrol Azril Azaharian, Zoheir Sabagpour Problems in using agricultural information from television among farmers in Malaysia |
| title | Problems in using agricultural information from television among farmers in Malaysia |
| title_full | Problems in using agricultural information from television among farmers in Malaysia |
| title_fullStr | Problems in using agricultural information from television among farmers in Malaysia |
| title_full_unstemmed | Problems in using agricultural information from television among farmers in Malaysia |
| title_short | Problems in using agricultural information from television among farmers in Malaysia |
| title_sort | problems in using agricultural information from television among farmers in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/27881/ http://psasir.upm.edu.my/id/eprint/27881/ http://psasir.upm.edu.my/id/eprint/27881/ http://psasir.upm.edu.my/id/eprint/27881/1/Problems%20in%20Using%20Agricultural%20Information%20from%20Television%20among.pdf |