Media consumption of Japanese popular culture among Malaysian young adults

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Media consumption of Japanese popular culture among Malaysian young adults

The purpose of this study was to understand the media consumption experiences of Japanese popular culture among Malaysians. Such a study is important in order to understand the consequence of the consumption of foreign cultural products since the development of information communication technology h...

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Bibliographic Details
Main Author:	Yamato, Eriko
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	Mass media and culture - Malaysia Popular culture - Japan - Case studies Communication and culture - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/27726/ http://psasir.upm.edu.my/id/eprint/27726/1/FBMK%202011%2042R.pdf

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