Price sensitivity-consumer satisfaction relationship
towards electrical appliances.

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Price sensitivity-consumer satisfaction relationship towards electrical appliances.

Consumer satisfaction has been long recognized in marketing thought and practice as a central concept as well as important goal of all business activities. While price sensitivity, has been observed as an important element affecting diffusion of products and services which irrefutable, proved to cor...

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Bibliographic Details
Main Author:	Wong, Foong Yee
Format:	Conference or Workshop Item
Language:	English English
Published:	2012
Online Access:	http://psasir.upm.edu.my/id/eprint/27340/ http://psasir.upm.edu.my/id/eprint/27340/1/ID%2027340.pdf

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