Manufacturing consumer consent via contest entry form as promotional genre

QR Code

Manufacturing consumer consent via contest entry form as promotional genre

The research interest of this thesis was to describe, interpret and explain the influence of a particular genre of promotional discourse on consumers. Those in the advertising industry loosely identify this genre as the contest entry form or CEF. Key questions include analysing the verbal and visual...

Full description

Bibliographic Details
Main Author:	Soo, Jacquelyn Poh Yoke
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	Sales promotion Prize contests in advertising Consumers
Online Access:	http://psasir.upm.edu.my/id/eprint/27262/ http://psasir.upm.edu.my/id/eprint/27262/1/FBMK%202011%2041R.pdf

Similar Items

An empirical investigation of individual and team contests
by: Huang, Lingbo
Published: (2016)

A study of genre changes and privileged pedagogic identity in teaching contest discourse
by: Liu, Ning
Published: (2017)

Magazine alcohol advertising compliance with the Australian Alcoholic Beverages Advertising Code
by: Donovan, K., et al.
Published: (2007)

A study on the current promotional strategies of Guthrie Aviation Services Sdn. Bhd. (GASSB) helicopter services / Fariz Abdul Aziz
by: Abdul Aziz, Fariz
Published: (1995)

Penyelidik UTM raih 23 emas
by: Harian Metro,
Published: (2012)

Big ideas in Economics: a course based on the nobel laureates in Economics
by: Austen, Siobhan
Published: (2007)

Product awareness and sales promotion strategies among telecommunication industry consumers in Nigeria
by: Ismaila, Sikiru Monday
Published: (2023)

Corporate Culture and Employee Identity: Cooption or Commitment through Contestation?
by: Price, Christine, et al.
Published: (2014)

The universal values of science and China’s Nobel Prize pursuit
by: Cao, Cong
Published: (2014)

Spectrum Licensing and Flexible Beauty Contest Designs
by: Madden, Gary, et al.
Published: (2013)

The contested space: womens experience in leadership roles
by: Lord, Linley
Published: (2008)

‘TUNE IN/JOIN US': Mobilising Liveness as a Promotional Strategy in Film Trailer Exhibition
by: Stenson, Robert
Published: (2021)

The effectiveness of promotional tools in enhancing awareness of MSCorp's products / Alfiee Qusyairi Abd Patah
by: Abd Patah, Alfiee Qusyairi
Published: (2007)

Majoritarian Blotto contests with asymmetric battlefields: an experiment on apex games
by: Montero, Maria, et al.
Published: (2016)

The promotion activities by CIMB wealth advisor for 3G ELI products / Aiman Ariff Abdul Majid
by: Abdul Majid, Aiman Ariff
Published: (2009)

Media planning in the promotional industries
by: Gerstman, Victoria C.
Published: (2019)

Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions
by: Guillobez, Valerie Barbara Juliette
Published: (2007)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun
by: Muhammad @ Harun, Musa
Published: (2009)

Consumer awareness towards promotional strategies implemented by FAMA in Melaka / Mohd Shafiq Mohamad Jaapar
by: Mohamad Jaapar, Mohd Shafiq
Published: (2008)

The effectiveness of social media in promoting small restaurant from the customer perspectives: Bukit Tinggi 2, Klang / Rossyamila Mat Kassim & Norshahidah Musa
by: Mat Kassim, Rossyamila, et al.
Published: (2017)

Effect of promotion factors toward the level of customer awareness of REMIX magazine published by Utusan Melayu (Malaysia) Berhad at Bandar Baru Bangi in year 2008 / Nur Farhana Omar
by: Omar, Nur Farhana
Published: (2018)

Understanding Newspaper Coverage On E-Sports In Malaysia
by: Norizam, Afif Emir, et al.
Published: (2020)

Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image
by: Chong, Yee Lee
Published: (2000)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)

The influence of online advertising in enhancing consumer’s purchase intention / Natassya Muhammad Redza
by: Muhammad Redza, Natassya
Published: (2015)

Consumers' perceived relationship between television advertising recall and brand purchase decision
by: Siew, Siok Peik
Published: (1999)

Evaluating the effectiveness of sales promotions in influencing perceived customer-purchasing behaviour in the hotel sector
by: Manesis, Kyriakos
Published: (2006)

Examine the Factors Influencing Brand-switching: the Effects of Advertising and Promotion
by: Luo, Xueling
Published: (2006)

Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests
by: Galehbakhtiari, Sara
Published: (2018)

Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi
by: Ahmad Sukaimi, Fifizilla
Published: (2011)

Promotional strategies practiced by Amanah Saham Nasional Berhad (ASNB) and its impacts on investment decision / Nurhanisah Hamdan
by: Hamdan, Nurhanisah
Published: (2010)

The effectiveness of promotion tools done by One Two Three Communication (M) Sdn. Bhd. for postpaid Celcom Executive Plan 50: case study in Bandar Melaka / Mohd Hafiz Ahmad
by: Ahmad, Mohd Hafiz
Published: (2008)

The factors influencing customer trust in online shopping provided by Groupon HQ Malaysia / Umar Fitri Razali and Nur Amira Hashim
by: Razali, Umar Fitri, et al.
Published: (2014)

The relationship of crowd management strategies and safety performance among sport tourism event venue organisers in Kuala Lumpur and Selangor / Norazlina Rahmat
by: Rahmat, Norazlina
Published: (2009)

Competitive state anxiety and performance among Malaysian athletes from the view of multidimensional anxiety theory / Vincent A. Parnabas, Yahaya Mahamood and Kwame Ampofo-Boateng
by: A. Parnabas, Vincent, et al.
Published: (2013)

Environmental policy making in highly contested contexts: the success of adaptive-collaborative approaches
by: Middle, Garry J
Published: (2010)

Sustenance and performance: nutritional reserves, longevity and contest outcomes of fed and starved adult parasitoid wasps
by: Snart, Charles J.P., et al.
Published: (2018)

The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
by: Abas, Norlela
Published: (2008)

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail
by: Ismail, Nurul Syafiqah
Published: (2019)

Effect of consumers' awareness about country of origin on purchasing decision in Klang Valley, Malaysia
by: Taheri, Nasim
Published: (2015)