Competitive strategy assessment of Malaysian wooden furniture manufacturer.

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Competitive strategy assessment of Malaysian wooden furniture manufacturer.

Despite the strong growth of the Malaysian furniture industry over the last two decades, evidences suggest that the industry's growth in the global market is declining. A drop in the annual export rate, global market share, and unit product price are testimonies implying that the industry is cu...

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Bibliographic Details
Main Author:	Ziaie, Mohsen
Format:	Thesis
Language:	English English
Published:	2011
Subjects:	Furniture industry and trade- Malaysia Furniture - Malaysia - Marketing Competition, International
Online Access:	http://psasir.upm.edu.my/id/eprint/27230/ http://psasir.upm.edu.my/id/eprint/27230/1/FH%202011%2016R.pdf

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