Malaysian Wood Moulding Sector
Some Marketing Aspects

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Malaysian Wood Moulding Sector Some Marketing Aspects

The paper discusses the extent to which the Malaysian wood moulding sector utilises the four marketing mix variables: product, price, promotion and place or channel of distribution. Perceived-value and going-rate pricing methods were the most common pricing methods used by the manufacturers in the...

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Bibliographic Details
Main Authors:	Mohamed, Shukri, Hadi, Yusuf, Yusop, Mohd Zin
Format:	Article
Language:	English English
Published:	1988
Online Access:	http://psasir.upm.edu.my/id/eprint/2631/ http://psasir.upm.edu.my/id/eprint/2631/1/Malaysian_Wood_Moulding_Sector.pdf

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