Malaysian Wood Moulding Sector Some Marketing Aspects
The paper discusses the extent to which the Malaysian wood moulding sector utilises the four marketing mix variables: product, price, promotion and place or channel of distribution. Perceived-value and going-rate pricing methods were the most common pricing methods used by the manufacturers in the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
1988
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| Online Access: | http://psasir.upm.edu.my/id/eprint/2631/ http://psasir.upm.edu.my/id/eprint/2631/1/Malaysian_Wood_Moulding_Sector.pdf |
| _version_ | 1848839301175967744 |
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| author | Mohamed, Shukri Hadi, Yusuf Yusop, Mohd Zin |
| author_facet | Mohamed, Shukri Hadi, Yusuf Yusop, Mohd Zin |
| author_sort | Mohamed, Shukri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The paper discusses the extent to which the Malaysian wood moulding sector utilises the four
marketing mix variables: product, price, promotion and place or channel of distribution. Perceived-value
and going-rate pricing methods were the most common pricing methods used by the manufacturers in the
sector. Only about 46.7% of the respondents utilised promotional tools to disseminate information about
their products. Of this, about 72% advertised their products in trade magazines and journals. The demand
for wood moulding remains high in the foreign markets; some 60% of the respondents exported their
entire production overseas. Wholesalers and retailers were the immediate distribution channels in the local
market, whereas the agents overseas took over the exports. The wholesalers/retailers and government purchases
took up about 64% of the domestic sales. The utilisation of the four marketing mix variables were
minimal due to the nature of the production method and the target buyers. The sector should adopt a
more strategic marketing approach in an effort to maintain the existing markets and capture new ones.
This is necessary in view of current depressed world trade in wood products and strong competition from
other wood moulding producing countries. |
| first_indexed | 2025-11-15T07:09:16Z |
| format | Article |
| id | upm-2631 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:09:16Z |
| publishDate | 1988 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-26312013-05-27T07:02:24Z http://psasir.upm.edu.my/id/eprint/2631/ Malaysian Wood Moulding Sector Some Marketing Aspects Mohamed, Shukri Hadi, Yusuf Yusop, Mohd Zin The paper discusses the extent to which the Malaysian wood moulding sector utilises the four marketing mix variables: product, price, promotion and place or channel of distribution. Perceived-value and going-rate pricing methods were the most common pricing methods used by the manufacturers in the sector. Only about 46.7% of the respondents utilised promotional tools to disseminate information about their products. Of this, about 72% advertised their products in trade magazines and journals. The demand for wood moulding remains high in the foreign markets; some 60% of the respondents exported their entire production overseas. Wholesalers and retailers were the immediate distribution channels in the local market, whereas the agents overseas took over the exports. The wholesalers/retailers and government purchases took up about 64% of the domestic sales. The utilisation of the four marketing mix variables were minimal due to the nature of the production method and the target buyers. The sector should adopt a more strategic marketing approach in an effort to maintain the existing markets and capture new ones. This is necessary in view of current depressed world trade in wood products and strong competition from other wood moulding producing countries. 1988 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/2631/1/Malaysian_Wood_Moulding_Sector.pdf Mohamed, Shukri and Hadi, Yusuf and Yusop, Mohd Zin (1988) Malaysian Wood Moulding Sector Some Marketing Aspects. Pertanika, 11 (1). pp. 63-72. English |
| spellingShingle | Mohamed, Shukri Hadi, Yusuf Yusop, Mohd Zin Malaysian Wood Moulding Sector Some Marketing Aspects |
| title | Malaysian Wood Moulding Sector
Some Marketing Aspects |
| title_full | Malaysian Wood Moulding Sector
Some Marketing Aspects |
| title_fullStr | Malaysian Wood Moulding Sector
Some Marketing Aspects |
| title_full_unstemmed | Malaysian Wood Moulding Sector
Some Marketing Aspects |
| title_short | Malaysian Wood Moulding Sector
Some Marketing Aspects |
| title_sort | malaysian wood moulding sector
some marketing aspects |
| url | http://psasir.upm.edu.my/id/eprint/2631/ http://psasir.upm.edu.my/id/eprint/2631/1/Malaysian_Wood_Moulding_Sector.pdf |