Understanding Malaysian SME entrepreneurs perception of the factors affecting hypermarket acceptance of their products
| Main Authors: | Abdul, Mohani, Abd Rahman, Azmawani, Hashim, Haslinda |
|---|---|
| Other Authors: | Mohd Ishan, Zahira |
| Format: | Book Section |
| Published: |
McGraw-Hill (Malaysia)
2012
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/26198/ |
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