Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.

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Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.

Bibliographic Details
Main Authors:	Bojei, Jamil, Abu, Mimi Liana
Other Authors:	Mohd Ishan, Zahira
Format:	Book Section
Published:	McGraw-Hill (Malaysia) 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/26187/

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