Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Published: |
McGraw-Hill (Malaysia)
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/26187/ |
| _version_ | 1848845512816459776 |
|---|---|
| author | Bojei, Jamil Abu, Mimi Liana |
| author2 | Mohd Ishan, Zahira |
| author_facet | Mohd Ishan, Zahira Bojei, Jamil Abu, Mimi Liana |
| author_sort | Bojei, Jamil |
| building | UPM Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T08:48:00Z |
| format | Book Section |
| id | upm-26187 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T08:48:00Z |
| publishDate | 2012 |
| publisher | McGraw-Hill (Malaysia) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-261872013-11-13T08:51:22Z http://psasir.upm.edu.my/id/eprint/26187/ Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. Bojei, Jamil Abu, Mimi Liana McGraw-Hill (Malaysia) Mohd Ishan, Zahira Mansor, Zuraina Wong , Foong Yee Ho, Jo Ann 2012 Book Section PeerReviewed Bojei, Jamil and Abu, Mimi Liana (2012) Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. In: Business practices in Malaysia. McGraw-Hill (Malaysia), Shah Alam, Malaysia, pp. 65-86. ISBN 9789675771521 |
| spellingShingle | Bojei, Jamil Abu, Mimi Liana Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title | Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_full | Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_fullStr | Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_full_unstemmed | Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_short | Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. |
| title_sort | is relationship marketing crucial in a mature market? : case of the malaysian mobile service industry. |
| url | http://psasir.upm.edu.my/id/eprint/26187/ |