APA (7th ed.) Citation

Bojei, J., Abu, M. L., & Mohd Ishan, Z. (2012). Is relationship marketing crucial in a mature market?: Case of the Malaysian mobile service industry. McGraw-Hill (Malaysia).

Chicago Style (17th ed.) Citation

Bojei, Jamil, Mimi Liana Abu, and Zahira Mohd Ishan. Is Relationship Marketing Crucial in a Mature Market?: Case of the Malaysian Mobile Service Industry. McGraw-Hill (Malaysia), 2012.

MLA (9th ed.) Citation

Bojei, Jamil, et al. Is Relationship Marketing Crucial in a Mature Market?: Case of the Malaysian Mobile Service Industry. McGraw-Hill (Malaysia), 2012.