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Consumer-based brand equity of apparel brands as perceived by young consumers.

Bibliographic Details
Main Author:	Wong, Foong Yee
Other Authors:	Mansor, Zuraina
Format:	Book Section
Language:	English
Published:	McGraw-Hill (Malaysia) 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/26183/

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