Consumer-based brand equity of apparel brands as perceived by young consumers.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
McGraw-Hill (Malaysia)
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/26183/ |
| _version_ | 1848845511605354496 |
|---|---|
| author | Wong, Foong Yee |
| author2 | Mansor, Zuraina |
| author_facet | Mansor, Zuraina Wong, Foong Yee |
| author_sort | Wong, Foong Yee |
| building | UPM Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T08:47:59Z |
| format | Book Section |
| id | upm-26183 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T08:47:59Z |
| publishDate | 2012 |
| publisher | McGraw-Hill (Malaysia) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-261832014-10-25T07:24:06Z http://psasir.upm.edu.my/id/eprint/26183/ Consumer-based brand equity of apparel brands as perceived by young consumers. Wong, Foong Yee McGraw-Hill (Malaysia) Mansor, Zuraina Mohd Ishan, Zahira Ho, Jo Ann Wong, Foong Yee 2012 Book Section NonPeerReviewed Wong, Foong Yee (2012) Consumer-based brand equity of apparel brands as perceived by young consumers. In: Research Issues in Management and Marketing. McGraw-Hill (Malaysia), Shah Alam, Selangor, p. 14. ISBN 9789675771538 English |
| spellingShingle | Wong, Foong Yee Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title | Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_full | Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_fullStr | Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_full_unstemmed | Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_short | Consumer-based brand equity of apparel brands as perceived by young consumers. |
| title_sort | consumer-based brand equity of apparel brands as perceived by young consumers. |
| url | http://psasir.upm.edu.my/id/eprint/26183/ |