The whether, when and how of market entry : a literature review.

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The whether, when and how of market entry : a literature review.

A review of the extant literature on market entry, classified into three main areas, namely, entry probability, entry timing/order, and mode of entry.

Bibliographic Details
Main Author:	Thanasegaran, Ganesh G.
Other Authors:	Mohd Ihsan, Zahira
Format:	Book Section
Published:	McGraw Hill 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/26137/

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