He looks six years younger in that Porsche: do the qualities of products transfer to their owners?

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He looks six years younger in that Porsche: do the qualities of products transfer to their owners?

Designed objects acquire and project various qualities through their appearance, materials, price, and advertising. This is clearly apparent in the automotive industry: a Ford ‘communicates’ a certain message about its product qualities, while a Porsche ‘communicates’ an entirely different message....

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Bibliographic Details
Main Authors:	Raja Ahmad Effendi, Raja Ahmad Azmeer, Whitfield, T. W. Allan
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/26103/ http://psasir.upm.edu.my/id/eprint/26103/1/26103.pdf

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