The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.

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The influence of manufacturing strategy on firm's level strategy, external environment and international performance: The case of Malaysian furniture industry.

Malaysia has always been known for its wood based manufacturing products including furniture, owing to its natural resources. In 2009, Malavsia was the 10d] largest exporter of furniture indeed it was 3rd in Asia and 2nd amongst the Association of Southeast Asia Nations (ASEAN). This industry is hi...

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Bibliographic Details
Main Authors:	Ismail, Noor Azlin, Othman, Mohd Shahwahid
Format:	Conference or Workshop Item
Language:	English English
Published:	2012
Subjects:	Furniture industry and trade - Malaysia - Case studies. Furniture - Malaysia - Export. Furniture - Malaysia - Economic aspects - Case studies.
Online Access:	http://psasir.upm.edu.my/id/eprint/25682/ http://psasir.upm.edu.my/id/eprint/25682/1/ID%2025682.pdf

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