Integrating product emotions study in the industrial design education for sustaining affective consumers
This article highlights the importance of product emotions study in the industrial design education. The incorporation of product emotions during the design of an artefact is important as it embodies the socio-cultural preference towards that artefact, hence supporting one of the three sustainab...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Design & Architecture, Universiti Putra Malaysia
2006
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| Online Access: | http://psasir.upm.edu.my/id/eprint/2439/ http://psasir.upm.edu.my/id/eprint/2439/1/7-Raja__15-01-07_.pdf |
| _version_ | 1848839247214149632 |
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| author | Raja Ahmad Effendi, Raja Ahmad Azmeer Mohd. Salleh, Suleiman Ibrahim, Rahinah |
| author_facet | Raja Ahmad Effendi, Raja Ahmad Azmeer Mohd. Salleh, Suleiman Ibrahim, Rahinah |
| author_sort | Raja Ahmad Effendi, Raja Ahmad Azmeer |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This article highlights the importance of product emotions study in the
industrial design education. The incorporation of product emotions during
the design of an artefact is important as it embodies the socio-cultural
preference towards that artefact, hence supporting one of the three
sustainable development components—social sustainability. Therefore,
through the application of product emotions study, Malaysian products
could elicit positive emotions that will lead to consumer-product’s
‘affective sustainability.’ We conducted a preliminary survey among the
industrial design academia to gauge how we can effectively incorporate
the product emotions component into the Malaysian tertiary curriculum.
We first present a selected background literature on product emotions and
explain the types of response processing using examples from the market.
We then explain our research method and present the results and analysis.
At the conclusion of this article, we recommend how industrial design
education can integrate the aspect of product emotions in its curriculum
and highlight the need for research in this area if Malaysian products wish
to gain sustainable affection in the global markets. We hope that the
successful integration of product emotions will enable local manufacturers
to improve their sales revenue and develop larger market for their
products. |
| first_indexed | 2025-11-15T07:08:25Z |
| format | Article |
| id | upm-2439 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T07:08:25Z |
| publishDate | 2006 |
| publisher | Faculty of Design & Architecture, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-24392015-10-06T09:09:00Z http://psasir.upm.edu.my/id/eprint/2439/ Integrating product emotions study in the industrial design education for sustaining affective consumers Raja Ahmad Effendi, Raja Ahmad Azmeer Mohd. Salleh, Suleiman Ibrahim, Rahinah This article highlights the importance of product emotions study in the industrial design education. The incorporation of product emotions during the design of an artefact is important as it embodies the socio-cultural preference towards that artefact, hence supporting one of the three sustainable development components—social sustainability. Therefore, through the application of product emotions study, Malaysian products could elicit positive emotions that will lead to consumer-product’s ‘affective sustainability.’ We conducted a preliminary survey among the industrial design academia to gauge how we can effectively incorporate the product emotions component into the Malaysian tertiary curriculum. We first present a selected background literature on product emotions and explain the types of response processing using examples from the market. We then explain our research method and present the results and analysis. At the conclusion of this article, we recommend how industrial design education can integrate the aspect of product emotions in its curriculum and highlight the need for research in this area if Malaysian products wish to gain sustainable affection in the global markets. We hope that the successful integration of product emotions will enable local manufacturers to improve their sales revenue and develop larger market for their products. Faculty of Design & Architecture, Universiti Putra Malaysia 2006-12 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/2439/1/7-Raja__15-01-07_.pdf Raja Ahmad Effendi, Raja Ahmad Azmeer and Mohd. Salleh, Suleiman and Ibrahim, Rahinah (2006) Integrating product emotions study in the industrial design education for sustaining affective consumers. ALAM CIPTA, International Journal on Sustainable Tropical Design Research & Practice, 1 (1). pp. 49-56. ISSN 1823-7231; ESSN: 2289-3687 |
| spellingShingle | Raja Ahmad Effendi, Raja Ahmad Azmeer Mohd. Salleh, Suleiman Ibrahim, Rahinah Integrating product emotions study in the industrial design education for sustaining affective consumers |
| title | Integrating product emotions study in the industrial design education for sustaining affective consumers |
| title_full | Integrating product emotions study in the industrial design education for sustaining affective consumers |
| title_fullStr | Integrating product emotions study in the industrial design education for sustaining affective consumers |
| title_full_unstemmed | Integrating product emotions study in the industrial design education for sustaining affective consumers |
| title_short | Integrating product emotions study in the industrial design education for sustaining affective consumers |
| title_sort | integrating product emotions study in the industrial design education for sustaining affective consumers |
| url | http://psasir.upm.edu.my/id/eprint/2439/ http://psasir.upm.edu.my/id/eprint/2439/1/7-Raja__15-01-07_.pdf |