Language alternation in the “closing presentation” of life insurance sales talk

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Language alternation in the “closing presentation” of life insurance sales talk

Sales talk is recognisable as a type of goal-oriented interaction with its specific structure, set of roles, and patterns of language use. In a multilingual society, sales talk between the sales person and the customer often displays alternation of languages by either party as the conversation proce...

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Bibliographic Details
Main Authors:	Ishak, Wan Irham, Rafik-Galea, Shameem, Chan, Mei Yuit
Format:	Article
Published:	Malaysian Association of Modern Languages 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/24376/

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