Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.

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Are the Malays really friendly? Contesting Norton's construct of a friendly communicator.

This paper discusses the prevalence of the friendly -Malay notion that is based on Norton’s communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of t...

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Bibliographic Details
Main Authors:	Ibrahim, Faisal, Ahmad, Abd Mua'ti @ Zamri, Tamam, Ezhar, Bolong, Jusang
Format:	Article
Language:	English English
Published:	SEGi University College 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/24332/ http://psasir.upm.edu.my/id/eprint/24332/1/Are%20the%20Malays%20really%20friendly.pdf

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