Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics.
Ecotourism is considered the fastest growing market in the tourism industry. Ecotourism is becoming an option for generating more income from the tourism sector particularly for developing countries especially Malaysia. One of the key elements to achieve a viable ecotourism is by tapping the marketi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24265/ http://psasir.upm.edu.my/id/eprint/24265/1/Profiles%20of%20ecotourists.pdf |
| _version_ | 1848844987505049600 |
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| author | Samdin, Zaiton Kamaruddin, Norfaryanti Kamarulzaman, Nitty Hirawaty Mohd Nawi, Nolila |
| author_facet | Samdin, Zaiton Kamaruddin, Norfaryanti Kamarulzaman, Nitty Hirawaty Mohd Nawi, Nolila |
| author_sort | Samdin, Zaiton |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Ecotourism is considered the fastest growing market in the tourism industry. Ecotourism is becoming an option for generating more income from the tourism sector particularly for developing countries especially Malaysia. One of the key elements to achieve a viable ecotourism is by tapping the marketing of ecotourism into the right channels and segmenting the right market. This paper describes the profile of ecotourists to Mulu National Park (MNP) based on types of market segmentation in ecotourism. It was found that ecotourists are heterogeneous which denotes that ecotourists' characteristics are diverse in many aspects. Ecotourists are different in their tastes and preferences such as the purpose of visiting and types of attractions offered by the MNP. These kind of information can help park managers to plan better marketing strategies for the long-term sustainable development of the park. |
| first_indexed | 2025-11-15T08:39:39Z |
| format | Article |
| id | upm-24265 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T08:39:39Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-242652016-02-17T08:19:41Z http://psasir.upm.edu.my/id/eprint/24265/ Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics. Samdin, Zaiton Kamaruddin, Norfaryanti Kamarulzaman, Nitty Hirawaty Mohd Nawi, Nolila Ecotourism is considered the fastest growing market in the tourism industry. Ecotourism is becoming an option for generating more income from the tourism sector particularly for developing countries especially Malaysia. One of the key elements to achieve a viable ecotourism is by tapping the marketing of ecotourism into the right channels and segmenting the right market. This paper describes the profile of ecotourists to Mulu National Park (MNP) based on types of market segmentation in ecotourism. It was found that ecotourists are heterogeneous which denotes that ecotourists' characteristics are diverse in many aspects. Ecotourists are different in their tastes and preferences such as the purpose of visiting and types of attractions offered by the MNP. These kind of information can help park managers to plan better marketing strategies for the long-term sustainable development of the park. 2012 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/24265/1/Profiles%20of%20ecotourists.pdf Samdin, Zaiton and Kamaruddin, Norfaryanti and Kamarulzaman, Nitty Hirawaty and Mohd Nawi, Nolila (2012) Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics. The Malaysian Forester, 75 (1). pp. 97-104. ISSN 0302-2935 English |
| spellingShingle | Samdin, Zaiton Kamaruddin, Norfaryanti Kamarulzaman, Nitty Hirawaty Mohd Nawi, Nolila Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics. |
| title | Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics.
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| title_full | Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics.
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| title_fullStr | Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics.
|
| title_full_unstemmed | Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics.
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| title_short | Profiles of ecotourists' at Mulu National Park based on market segmentation characteristics.
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| title_sort | profiles of ecotourists' at mulu national park based on market segmentation characteristics. |
| url | http://psasir.upm.edu.my/id/eprint/24265/ http://psasir.upm.edu.my/id/eprint/24265/1/Profiles%20of%20ecotourists.pdf |