Consumer preferences and perceptions on dealcoholised wine.

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Consumer preferences and perceptions on dealcoholised wine.

The article analyses Malaysian consumer attitudes toward dealcoholised wine and whether its religious regulation status affects a consumer's perception of the product. A closed-end questionnaire was used to ascertain the consumer's knowledge and awareness, attitudes, potential behaviours a...

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Bibliographic Details
Main Authors:	Chan, Sook Mun, Mohd Adzahan, Noranizan, Abdul Karim, Muhammad Shahrim, Karim, Roselina, Olusegun, Lasekan, Regenstein, Joe M.
Format:	Article
Language:	English English
Published:	Taylor & Francis 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/24154/ http://psasir.upm.edu.my/id/eprint/24154/1/Consumer%20preferences%20and%20perceptions%20on%20dealcoholised%20wine.pdf

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