Consumer preferences and perceptions on dealcoholised wine.
The article analyses Malaysian consumer attitudes toward dealcoholised wine and whether its religious regulation status affects a consumer's perception of the product. A closed-end questionnaire was used to ascertain the consumer's knowledge and awareness, attitudes, potential behaviours a...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Taylor & Francis
2012
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| Online Access: | http://psasir.upm.edu.my/id/eprint/24154/ http://psasir.upm.edu.my/id/eprint/24154/1/Consumer%20preferences%20and%20perceptions%20on%20dealcoholised%20wine.pdf |
| _version_ | 1848844956902359040 |
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| author | Chan, Sook Mun Mohd Adzahan, Noranizan Abdul Karim, Muhammad Shahrim Karim, Roselina Olusegun, Lasekan Regenstein, Joe M. |
| author_facet | Chan, Sook Mun Mohd Adzahan, Noranizan Abdul Karim, Muhammad Shahrim Karim, Roselina Olusegun, Lasekan Regenstein, Joe M. |
| author_sort | Chan, Sook Mun |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The article analyses Malaysian consumer attitudes toward dealcoholised wine and whether its religious regulation status affects a consumer's perception of the product. A closed-end questionnaire was used to ascertain the consumer's knowledge and awareness, attitudes, potential behaviours and general opinions about dealcoholised wine. Two hundred respondents were interviewed and results showed that 20% of the respondents knew about dealcoholised wine but only 9% consumed it. Most respondents (81%) perceived dealcoholised wine as not halal, hence the low consumption level. Despite a strong belief that dealcoholised wine has health benefits, consumers' culture of mild to no alcohol drinking contributed to its low preference. |
| first_indexed | 2025-11-15T08:39:10Z |
| format | Article |
| id | upm-24154 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T08:39:10Z |
| publishDate | 2012 |
| publisher | Taylor & Francis |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-241542015-10-02T01:09:16Z http://psasir.upm.edu.my/id/eprint/24154/ Consumer preferences and perceptions on dealcoholised wine. Chan, Sook Mun Mohd Adzahan, Noranizan Abdul Karim, Muhammad Shahrim Karim, Roselina Olusegun, Lasekan Regenstein, Joe M. The article analyses Malaysian consumer attitudes toward dealcoholised wine and whether its religious regulation status affects a consumer's perception of the product. A closed-end questionnaire was used to ascertain the consumer's knowledge and awareness, attitudes, potential behaviours and general opinions about dealcoholised wine. Two hundred respondents were interviewed and results showed that 20% of the respondents knew about dealcoholised wine but only 9% consumed it. Most respondents (81%) perceived dealcoholised wine as not halal, hence the low consumption level. Despite a strong belief that dealcoholised wine has health benefits, consumers' culture of mild to no alcohol drinking contributed to its low preference. Taylor & Francis 2012 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/24154/1/Consumer%20preferences%20and%20perceptions%20on%20dealcoholised%20wine.pdf Chan, Sook Mun and Mohd Adzahan, Noranizan and Abdul Karim, Muhammad Shahrim and Karim, Roselina and Olusegun, Lasekan and Regenstein, Joe M. (2012) Consumer preferences and perceptions on dealcoholised wine. Journal of Food Products Marketing, 18 (1). pp. 65-77. ISSN 1540-4102 http://www.tandfonline.com/ 10.1080/10454446.2012.627292 English |
| spellingShingle | Chan, Sook Mun Mohd Adzahan, Noranizan Abdul Karim, Muhammad Shahrim Karim, Roselina Olusegun, Lasekan Regenstein, Joe M. Consumer preferences and perceptions on dealcoholised wine. |
| title | Consumer preferences and perceptions on dealcoholised wine. |
| title_full | Consumer preferences and perceptions on dealcoholised wine. |
| title_fullStr | Consumer preferences and perceptions on dealcoholised wine. |
| title_full_unstemmed | Consumer preferences and perceptions on dealcoholised wine. |
| title_short | Consumer preferences and perceptions on dealcoholised wine. |
| title_sort | consumer preferences and perceptions on dealcoholised wine. |
| url | http://psasir.upm.edu.my/id/eprint/24154/ http://psasir.upm.edu.my/id/eprint/24154/ http://psasir.upm.edu.my/id/eprint/24154/ http://psasir.upm.edu.my/id/eprint/24154/1/Consumer%20preferences%20and%20perceptions%20on%20dealcoholised%20wine.pdf |