Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation.

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Consumers' perspective towards Malaysian traditional food: sambal belacan (chilli shrimp paste), a preliminary investigation.

Sambal belacan or chilli shrimp paste is a condiment that is widely consumed by Malaysians. With the aim to gather information concerning the elaborated definition of the term “sambal belacan”, four focus group sessions were conducted. Three key themes to convey the definition were presented from th...

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Bibliographic Details
Main Authors:	Abdul Karim, Muhammad Shahrim, Abdul Rashid, Siti Sumayah, Mohd Adzahan, Noranizan, Camillo, Angelo A.
Format:	Article
Language:	English English
Published:	Federal Agricultural Marketing Authority (FAMA) 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/24150/ http://psasir.upm.edu.my/id/eprint/24150/1/Consumers%20perspective.pdf

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