Consumers knowledge and perception towards Melicope ptelefolia (Daun Tenggek Burung): a preliminary qualitative study

Consumers knowledge and perception towards Melicope ptelefolia (Daun Tenggek Burung): a preliminary qualitative study

Melicope ptelefolia (MP) is one of the alternative herbal resources which have a great potential to be marketed worldwide. Because of its exploratory nature, this study used qualitative research methodology, which is natural and highly interpretive in order to gain consumer insights. This preliminar...

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Bibliographic Details
Main Authors: Abdul Karim, Muhammad Shahrim, Nasouddin, Siti Safrina, Othman, Mohhidin, Mohd Adzahan, Noranizan, Hussin, Siti Rahayu, Shaari, Khozirah
Format: Article
Language:English
Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2011
Online Access:http://psasir.upm.edu.my/id/eprint/24109/
http://psasir.upm.edu.my/id/eprint/24109/1/Consumers%20knowledge%20and%20perception%20towards%20Melicope%20ptelefolia%20%28Daun%20Tenggek%20Burung%29%20A%20preliminary%20qualitative%20study.pdf

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