Tourism images for three Highland destinations in Malaysia as perceived by tourists.

Tourism images for three Highland destinations in Malaysia as perceived by tourists.

This paper focuses on comparing the destination image among the three highlands in Malaysia (Cameron Highlands, Fraser's Hill and Genting Highlands) as perceived by the tourists. A self-administered survey was used to collect data from 1200 respondents intercepted by using stratified sampling t...

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Bibliographic Details
Main Authors: Aziz, Azlizam, Zainol, Nurul Amirah
Format: Article
Language:English
English
Published: Forest Research Institute Malaysia 2010
Online Access:http://psasir.upm.edu.my/id/eprint/23969/
http://psasir.upm.edu.my/id/eprint/23969/1/Tourism%20images%20for%20three%20Highland%20destinations%20in%20Malaysia%20as%20perceived%20by%20tourists.pdf

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