Tourism images for three Highland destinations in Malaysia as perceived by tourists.
This paper focuses on comparing the destination image among the three highlands in Malaysia (Cameron Highlands, Fraser's Hill and Genting Highlands) as perceived by the tourists. A self-administered survey was used to collect data from 1200 respondents intercepted by using stratified sampling t...
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| Format: | Article |
| Language: | English English |
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Forest Research Institute Malaysia
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/23969/ http://psasir.upm.edu.my/id/eprint/23969/1/Tourism%20images%20for%20three%20Highland%20destinations%20in%20Malaysia%20as%20perceived%20by%20tourists.pdf |
| _version_ | 1848844906032791552 |
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| author | Aziz, Azlizam Zainol, Nurul Amirah |
| author_facet | Aziz, Azlizam Zainol, Nurul Amirah |
| author_sort | Aziz, Azlizam |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This paper focuses on comparing the destination image among the three highlands in Malaysia (Cameron Highlands, Fraser's Hill and Genting Highlands) as perceived by the tourists. A self-administered survey was used to collect data from 1200 respondents intercepted by using stratified sampling technique. Forty-one image attributes were factor analysed and compared among the three highlands using Multivariate Analysis of Variance (MANOVA). This study managed to identify 6 images for the three destinations and subsequently labelled as "accessibility and services", "local attractions and facilities", "general mood and vacation atmosphere", "leisure and recreational activities", "natural surroundings", and "nature heritage and ambience". Results also indicated several images which are unique to each individual destination. Genting Highlands was perceived to be synonymous with "leisure and recreational activities", Fraser's Hill with "general mood and vacation atmosphere" and Cameron Highlands with "local attractions and facilities". The findings of the study provided theoretical and practical implications for the tourism, authorities of Malaysia in order to manage and promote their destinations in a meaningful way. |
| first_indexed | 2025-11-15T08:38:21Z |
| format | Article |
| id | upm-23969 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T08:38:21Z |
| publishDate | 2010 |
| publisher | Forest Research Institute Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-239692015-10-27T01:45:21Z http://psasir.upm.edu.my/id/eprint/23969/ Tourism images for three Highland destinations in Malaysia as perceived by tourists. Aziz, Azlizam Zainol, Nurul Amirah This paper focuses on comparing the destination image among the three highlands in Malaysia (Cameron Highlands, Fraser's Hill and Genting Highlands) as perceived by the tourists. A self-administered survey was used to collect data from 1200 respondents intercepted by using stratified sampling technique. Forty-one image attributes were factor analysed and compared among the three highlands using Multivariate Analysis of Variance (MANOVA). This study managed to identify 6 images for the three destinations and subsequently labelled as "accessibility and services", "local attractions and facilities", "general mood and vacation atmosphere", "leisure and recreational activities", "natural surroundings", and "nature heritage and ambience". Results also indicated several images which are unique to each individual destination. Genting Highlands was perceived to be synonymous with "leisure and recreational activities", Fraser's Hill with "general mood and vacation atmosphere" and Cameron Highlands with "local attractions and facilities". The findings of the study provided theoretical and practical implications for the tourism, authorities of Malaysia in order to manage and promote their destinations in a meaningful way. Forest Research Institute Malaysia 2010-01 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/23969/1/Tourism%20images%20for%20three%20Highland%20destinations%20in%20Malaysia%20as%20perceived%20by%20tourists.pdf Aziz, Azlizam and Zainol, Nurul Amirah (2010) Tourism images for three Highland destinations in Malaysia as perceived by tourists. Malaysian Forester, 73 (1). pp. 87-99. ISSN 0302-2935 http://www.frim.gov.my/ English |
| spellingShingle | Aziz, Azlizam Zainol, Nurul Amirah Tourism images for three Highland destinations in Malaysia as perceived by tourists. |
| title | Tourism images for three Highland destinations in Malaysia as perceived by tourists. |
| title_full | Tourism images for three Highland destinations in Malaysia as perceived by tourists. |
| title_fullStr | Tourism images for three Highland destinations in Malaysia as perceived by tourists. |
| title_full_unstemmed | Tourism images for three Highland destinations in Malaysia as perceived by tourists. |
| title_short | Tourism images for three Highland destinations in Malaysia as perceived by tourists. |
| title_sort | tourism images for three highland destinations in malaysia as perceived by tourists. |
| url | http://psasir.upm.edu.my/id/eprint/23969/ http://psasir.upm.edu.my/id/eprint/23969/ http://psasir.upm.edu.my/id/eprint/23969/1/Tourism%20images%20for%20three%20Highland%20destinations%20in%20Malaysia%20as%20perceived%20by%20tourists.pdf |