The influence of usability and enjoyment on electronic customer relationship management performance in Jordan mobile communication services

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The influence of usability and enjoyment on electronic customer relationship management performance in Jordan mobile communication services

Electronic customer relationship management performance is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile phone to reduce costs and increase profitability by c...

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Bibliographic Details
Main Authors:	Wahab, Samsudin, Jusoff, Kamaruzaman, Al Momani, Khaled Abed Mufleh, Mohd Noor, Nor Azila, Mohd Zahari, Ahmad Suffian
Format:	Article
Language:	English
Published:	Academic Journals 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/23909/ http://psasir.upm.edu.my/id/eprint/23909/1/23909.pdf

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