Understanding the mediating effect of cognitive and emotional satisfaction on customer loyalty

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Understanding the mediating effect of cognitive and emotional satisfaction on customer loyalty

Loyal customers are among the greatest revenue producer and are more likely to occur in a form of word-of-mouth. In the compound and vibrant Malaysian home computer retail market today, customer loyalty through word-of-mouth marketing tends to occur very slowly and is limited geographically but is a...

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Bibliographic Details
Main Authors:	Wan Omar, Maznah, Shaharudin, Mohd Rizaimy, Jusoff, Kamaruzaman, Mohd Ali, Mohd Noor
Format:	Article
Language:	English
Published:	Academic Journals 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/23902/ http://psasir.upm.edu.my/id/eprint/23902/1/23902.pdf

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