Normative dimensions' preferences towards intention to purchase green food product

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Normative dimensions' preferences towards intention to purchase green food product

Normative dimensions constitute one of the important elements in the Theory of Reasoned Action (TORA) model. However, the changes of lifestyle over period and different societies have spurred the TORA model constitution and also to vary interpretation of the model itself towards intention to purchas...

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Bibliographic Details
Main Authors:	Rahim, Hairazi, Shamsudin, Mad Nasir, Radam, Alias, Mohamed, Zainal Abidin
Format:	Article
Language:	English
Published:	IDOSI Publications 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/23705/ http://psasir.upm.edu.my/id/eprint/23705/1/Normative%20dimensions%27%20preferences%20towards%20intention%20to%20purchase%20green%20food%20product.pdf

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