Customer knowledge management application in Malaysian mobile service providers

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Customer knowledge management application in Malaysian mobile service providers

In this paper, the aim was to examine the essentially of Customer Knowledge Management (CKM) in Malaysia mobile service providers. In addition, how would customers accept CKM would be discussed. The survey respondents were limited to college students from three main university of Malaysia. It is fou...

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Bibliographic Details
Main Authors:	Sulaiman, Shamsuddin, Mohd Ariffin, Mohd Khairol Anuar, Esmaeilian, Gholamreza, Faghihi, K., Baharudin, B. T. Hang Tuah
Format:	Article
Language:	English
Published:	Elsevier 2011
Online Access:	http://psasir.upm.edu.my/id/eprint/23457/ http://psasir.upm.edu.my/id/eprint/23457/1/23457.pdf

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